The sports goods industry's continued wide selection of reasonably priced and visually beautiful athletic tapes remains a major demand driver. Sporting goods stores continue to be the favored sales channel for end users, despite athletic tapes being offered via contemporary trade channels, e-commerce, direct-to-customer channels, and even pharmacy stores. The sale of sports tapes through online third-party channels has been a recent trend as several major producers are partnering with numerous online portals to target every customer. " Sales Through Third-Party Channels to Boost Market Growth" The aforementioned factors negatively impacted athletic tape market growth amid the COVID-19 pandemic. While demand dropped, manufacturers also faced other roadblocks such as supply chain hurdles, raw material shortages, and workforce shortages. Cancellation of various major as well as minor sports tournaments and events due to lockdown restrictions impacted the market growth. The COVID-19 outbreak has had a profound effect on the global sports and sports equipment industry, directly impacting athletic tape demand worldwide. COVID-19 Impact: Decline in Sports and Athletic Tournaments Hampered Market Growth The market for sports tapes is increasing as a result of some of the most recent products offered by major suppliers, such as ornamental tapes or butterfly designs. Additionally, these sports cassettes assist in easing senior pain, which tends to increase customer demand for sports tapes. The business for sports tapes will continue to grow as a result of the rise in physical discomfort brought on by minor sports injuries. Taping is typically employed to aid in the healing of overuse injuries and other wounds.Īthletic taping has several general purposes, including limiting the motion of an injured joint, compressing soft tissues to reduce swelling, supporting injured anatomical structures, acting as a splint or holding one in place, holding dressings or bandages in place, protecting the injured joint from further injury, and protecting the injured part while it is healing. This eases discomfort and speeds up healing. It is a method that involves tape that is adhered to the skin to maintain the physical alignment of bones or muscles. When doing an athletic activity, bones and muscles can be kept in a stable posture by athletic taping, which involves placing tape directly on the skin. One of the major reasons anticipated to drive the growth of the global market for sports tapes is the increase in athletics, aerobics, and increased awareness of how to treat physiological illnesses. Athletic tapes have a far higher degree of flexibility and may be worn for longer periods before needing to be reapplied. Athletic tape is typically used to treat injuries to the hands, shoulders, back, and feet. The fact that athletes from all over the world use athletic tapes while competing in big international competitions has raised interest in them. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. The global athletic tape market size was USD 498.9 million in 2021 and is projected to touch USD 1205.42 million by 2031, exhibiting a CAGR of 9.2% during the forecast period. Request a Free sample to learn more about this report.Updated On: 27 November 2023 Athletic Tape Market REPORT OVERVIEW
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